PACKAGING
In
Essence
Translating natural wellbeing into a clean, cohesive packaging range
ROLE
Packaging Designer
ORGANISATION
In Essence - Heritage Brands
CHANNELS
In Store / Web / Mobile / eDM / Social / CRM
THE CHALLENGE
In Essence is an established aromatherapy brand built around the purity and natural qualities of essential oils. The packaging needed to communicate these values clearly while creating a cohesive visual identity across the range.
WHAT I LED
Packaging design across the product range, visual hierarchy and information structure, typography and graphic treatment, application of the brand's natural positioning across packaging, development of a consistent system across multiple products
OUTCOME
The packaging created a clearer and more consistent visual expression of In Essence's natural positioning, while providing a flexible design system that could be applied across the product range and wider customer touchpoints.
