OMNI-CHANNEL MARKETING

Visy
TREAD

Building a new product brand from identity through to omni-channel launch

ROLE

Brand Designer / Art Director /
Creative Lead

ORGANISATION

Mitre 10 - Metcash

CHANNELS

Web / Mobile / Social

THE CHALLENGE

Launching a new product required a distinct brand identity and a cohesive visual presence across multiple marketing channels.

WHAT I LED

Brand identity and logo development, visual direction and brand style guide, omni-channel marketing strategy, campaign creative across digital and print, social and editorial content, website creative, 3D imagery and art direction

OUTCOME

A complete brand identity and integrated marketing presence that gave the new Tread product a consistent visual voice across digital, print and editorial channels.

BUILDING A BRAND
FROM THE GROUND UP

CREATING THE BRAND IDENTITY
I developed Tread’s visual identity, including the logo, visual direction and brand style guide, establishing a strong and consistent foundation for the new product.

BRINGING THE BRAND TO MARKET

Shaped an integrated omni-channel approach to introduce Tread to the market, with creative across social media, print, websites and editorial to build awareness and establish a consistent brand presence.

CREATING THE VISUAL WORLD

Art directed the 3D imagery, guiding composition, styling and visual execution to bring the brand to life and create a distinctive, cohesive visual world for Tread.

Visy TREAD

BUILDING A BRAND FROM THE GROUND UP

CREATING THE BRAND IDENTITY I developed Tread’s visual identity, including the logo, visual direction and brand style guide, establishing a strong and consistent foundation for the new product.

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Visy
TREAD

BUILDING A BRAND
FROM THE GROUND UP

CREATING THE BRAND IDENTITY
I developed Tread’s visual identity, including the logo, visual direction and brand style guide, establishing a strong and consistent foundation for the new product.