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ICONOGRAPHY
Mitre 10
A range of DIY icons has been created to visually communicate key product categories.
Drawing inspiration from the shape of the logo icon, the 'Mitre 10 screw', these icons can be used to help customers identify product categories, both offline and online.
CATEGORY
A range of DIY icons has been created to visually communicate key product categories.
Drawing inspiration from the shape of the logo icon, the 'Mitre 10 screw', these icons can be used to help customers identify product categories, both offline and online.
GIFT CARD
The refreshed gift card uses the 'screw device' alongside a bespoke heart icon.
END FRAME
Call to Action (CTA) icons are designed to provide a consistent visual 'sign off' across all marketing channels, both offline and online
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