VISY TREAD

TASK - OMNI-CHANNEL MARKETING

This project involved the launch of a new product, for which I was responsible for developing the full brand identity. My role included designing the logo, creating a comprehensive style guide, and crafting the overall visual concept. I also led the development of an integrated omni-channel marketing strategy to drive awareness across various platforms, including social media, print magazines, websites, and editorial content. Additionally, I art directed the creation of 3D imagery, overseeing scene composition and visual execution to align with the brand vision.